For some time I have wondered if we get the maximum benefit of the naming of individual exhibits and animal accomodations at our zoos and aquariums. Coming from a marketing background, I cannot help but see each exhibit as (amongst many other things) a product offered to the consumer in competition with others. From this [...]
John Regan Associates Blog
Naming of zoo exhibits
June 29th, 2007What are the best options for transformational funding to develop a zoo site..?
June 26th, 2007In terms of external funding, and leaving aside commercial borrowing, where should a zoo organisation prioritise its attention if it wants to radically raise its game, or even establish a completely new operation? A few quick thoughts and in very rough order of priority… 1. Those authorities responsible for the socio economic development of your nation, region, city or [...]
Some sources of funding for sustainability projects at Zoos
June 21st, 2007I thought I had put these details on line a while ago, sorry. I will update this list periodically. It is taken from my presentation at the BIAZA Conference in May, the full Powerpoint version is also attached:BIAZA presentation-May 2007 •Potential funders are as follows. If you want more information, please just email me: John@johnreganassociates.com LIFE [...]
Totem animals and zoos
June 21st, 2007The idea of a link between a specific species and a specific place or particular human culture is hardly new. In the UK alone we have the ravens of the Tower of London, the swans of Stratford Upon Avon. More generally both the sparrow and the feral pigeon are loosely associated with London. Then there are [...]
Networking for zoos: 3 degrees of separation
June 19th, 2007Development ( ‘posh’ for fundraising’) is, in some ways, as simple as identifying those people in a position to make a major difference to your organisation, project or cause, and placing yourself in their path ( …again… and again…. and again) One straightforward way of doing this is to obsess on list making and advice taking. [...]
Who goes to the zoo? Lack of research
June 7th, 2007When compiling the Manifesto for Zoos a while back ( which you can download for free from the JohnReganAssociates website), I came to appreciate how little general data on who visits zoos either in the UK or ( to best of my knowledge) Europe or globally. Individual zoos have carried out their visitor surveys of [...]
