John Regan Associates - External funding for zoos, botanical gardens & aquaria

Accessing a ‘hard to reach’ audience: the unbelievable things visitors say at zoos

Anyone who has worked in a zoo has overheard members of the public pronounce with confidence all kinds of bizarre and often very funny misunderstandings on the living world.

For instance there was the woman at Chester who told her children that bats nest under the water (..she had read a reference to the breeding pool for the species doing well). And there was a  well dressed man who insisted that elephants ate meat; another referred to the sealions as ‘big fish’

This show how big a hill there is to climb, but also that it needs to be climbed and that the zoo audience is an especially apt target.  Awarness programmes targeted on the zoo visitor are certainly not a case of  ‘preaching to the converted’

Has anyone out there got any other such examples..?

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