Being rejected: what kind of ‘no’ is it?
You will need to handle a number of rejections before you succeed. When you get a ‘no, respect this, but try to establish’ what kind of no’ it is:
- No, not ever..?
- No, not now..?
- No, not this particular project…?
- No, not at this price..?
On the basis of the response, you can begin to formulate a new approach.
Elicit from the decision maker what it would actually take to do the deal. If they admit to quite liking the project, ask: “What would it take to make you love the project? Is there perhaps another property that would suit them better?
In every external meeting you secure, adopt a philoshopy of bringing back something of value. Perhaps you were refused in your central aim of funding, but can your correspondent open other doors, give advice, act as an advocate, spread the word, etc…?
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